Nick Ireland

As a leading producer of forklift trucks, Hyster-Yale is dedicated to providing bespoke solutions to the different needs of its customers. This commitment is reflected in its national network across the United Kingdom, offering essential long-term support and expertise on a local basis.

This approach is reflected in the data exchanges run by Systematics International, which enables each member of the worldwide network to access the highest quality statistics tailored to their individual needs from any location.

As a member of BITA, Hyster-Yale Material Handling provides figures to the association and Systematics uses this data to provide BITA members with a number of monthly standardised and customised reports.

“Systematics provides us with detailed monthly data, including postcode reporting,” explains Marketing Analyst Nick Ireland.

As Hyster-Yale Material Handling is considered one of the big players within the exchange, the company can suggest ideas to Systematics, which are then taken to the other members for discussion.

“It is a very good partnership,” says Mr Ireland. “Systematics has just taken over reporting for the world material handling market, and we helped them with user testing of the system.”

“We have always found that Systematics acts in a professional manner, helps with any queries and provides us with the insight we need” concluded Mr Ireland.

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